Development

• Imagineering
  • In the new millennium, the luxury consumer demands the creation of new, different experiences and the assurance that the finished product will exceed his or her expectations. At the outset, we sit alongside a developer or investor to help them create a style and flavor for the project which will best serve it in the marketplace.
• Market Feasibility Studies
  • Our understanding of the consumer and marketing research enable us to build consumer profiles followed by market feasibility and situational analysis studies providing a solid platform on which to develop the business going forward.
• Management Selection
  • Our years in the luxury hospitality industry have prepared us to interact with all of the top hotel management companies and to assess their respective strengths and weaknesses in relation to the project size, location, and channels of market appeal. We are experienced in franchise selection as well as management contracting and in the related negotiations leading up to the appointment of management companies.
• Incentive Planning and Licensing
  • In today's competitive environment, developers are much sought after so that government jurisdictions are often prepared to extend attractive incentives to ensure greater profitability for the enterprise.
• Operation Design Planning
  • We believe it essential that concept and planning sit harmoniously together so that we work with the architectural and design teams to help translate the development vision into reality. At the same time, we are able to bring focus to the reality of hotel operations and to integrate this into the design process.
• Finance and Purchasing
  • We will work with the developer as well as the appointed management to create operating financials and can also provide guidance and oversight with purchasing guidelines and direction.
• Executive Search
  • In the case of human resources, our team will recommend profile specifications for management personnel and work with selected agencies through the recruitment process.
• Re-development and Re-launch
  • We have had extensive, hands-on experience at taking over run-down, tired hotels and resorts and re-inspiring them with a new and vibrant future. This revitalization is closely interfaced with investor vision and management expertise to re-think and re-launch a tired enterprise.

Contact our tourism marketing and advisory firm in New York, NY,
for more information about our marketing research methods and options.