New York, NY • Tel. +1-212-561-8722

 

Partnerships and Promotions

The Richard Williams and Associates team believes in being heavily involved in the identification and management of promotional and special event opportunities for our clients. This includes the below points.

  • Promotions
    • The development of quarterly consumer promotions linked to booking conversion.
  • Tour Industry Interface
    • Representation at selected consumer/charity events
    • This includes all major trade events such as Virtuoso, Signature, Ensemble and attendance at select trade shows such as the Peninsula Round Table series.
  • Airline Partnerships
    • We set up constant interfaces with airline management teams supporting individual destinations, orchestrate promotions linked to airline fare specials, and ensure exposure through all relevant air miles programming.
  • Travel Agent Educations
    • This includes targeted travel agent education familiarization trips, in-depth knowledge development through online educational programs including webinars, collateral distribution, management of touch-point cooperative promotional programs and participation in trade newsletter.
  • Tour Operator Partnerships
    • Continuous interaction with the nationwide tour operator community, including the training of reservations and sales teams to ensure top-of-mind awareness, ongoing dialogue to drive awareness with packages and promotions, and joint educations seminars and sales calls to targeted select retail trade.

Contact our tourism marketing and advisory firm in New York, New York,
for more information about our hospitality industry partnership programs.